(Click on the link, watch the video, and never let anyone behind you in the car ride unbuckled again.)
Thursday, May 27, 2010
What PSAs should look like
When I lived in Birmingham, there were a lot of things to get used to. One of them was British television--not just the BBC, but ITV and British ads and so on. One of the things that I saw there were road-safety PSAs that you would never, ever see on American TV--because for some reason, sex is fine, fake action-hero violence can be as gory as you want, but this: no. I still remember the physical reaction I had to seeing this, not knowing how it would end; the carseat lady shared it on facebook and I'm sharing it here.
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2 comments:
Yes: it's very clear indeed. I emailed it out to a number of contacts.
I am NOT watching. But it's OK, because I never let anyone ride unbuckled if I'm driving anyway.
Odd conversation during carpool:
(everyone was supposedly buckled when I turned on the car and pulled away from the curb)
Me: why does it sound like someone playing with a seatbelt?
DD: S (other child's name) isn't buckled.
(I'm already slowing down *from* 5 mph)
Me: This car doesn't go anywhere if everyone isn't buckled.
S: Really? (NOT fresh - astonished)
Me: Really.
She finished [re-]buckling within a minute and we were off. It occurred to me later that this 11 YO has grown up in a very high-tech world, and might have thought it was a vehicle feature, not a driver rule. THAT was funny.
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