(Click on the link, watch the video, and never let anyone behind you in the car ride unbuckled again.)
Thursday, May 27, 2010
What PSAs should look like
When I lived in Birmingham, there were a lot of things to get used to. One of them was British television--not just the BBC, but ITV and British ads and so on. One of the things that I saw there were road-safety PSAs that you would never, ever see on American TV--because for some reason, sex is fine, fake action-hero violence can be as gory as you want, but this: no. I still remember the physical reaction I had to seeing this, not knowing how it would end; the carseat lady shared it on facebook and I'm sharing it here.